DICE and EA sure are using some interesting techniques to try and entice people to investigate their newest game Battlefield 3. EA has said that when the “Battlefield Facebook Page” receives enough views they will release a 12 minute video.
The video was originally meant to be released on the 17th of April but instead DICE made up the Facebook page to build up a whole new fan base. On the Facebook page it says “Mission: Like the page to help unlock the producer’s commentary video.” However the site previously said “Mission: Like the page to help unlock the full trailer and producer’s commentary early” meaning that the trailer has already been unlocked.
EA have stumbled upon a whole new form of advertising which is accessible by millions of people and costs virtually nothing to set up meaning they will build up a huge fan base in a few days without even spending a penny. Source: zdnet
Here’s the trailer:
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